METHODS, A BROADCAST MANAGEMENT UNIT AND A USER EQUIPMENT FOR HANDLING DIGITAL CONTENT IN A CELLULAR COMMUNICATIONS NETWORK

摘要

Providing digital content to at least one user equipment At least one user equipment is served by a base station in a cellular communications network. A broadcast management unit obtains information identifying the digital content and a presentation area associated with the digital content. The broadcast management unit provides, based on the obtained information, a broadcast or multicast of the digital content in a service area. The service area comprises the presentation area and the at least one user equipment. The at least one user equipment is thereby enabled to, via the base station, receive the digital content in the service area and to visually and/or audially present the digital content in response to that the at least one user equipment has determined that the at least one user equipment is located in the presentation area.