SYSTEM AND METHOD OF EVENT GENERATION FOR TARGET CUSTOMER RELATIONSHIP MANAGEMENT MARKETING

摘要

New event create-rule can be generated in event generation system of the invention, be based on customer information. It provides a kind of for target CRM marketing events generation system and method. Event generation system includes for target CRM marketing: importation its to summarize information throughput online or offline, and weighted input A is to the information of collection; Parameter generation part, generating a parameter and being generated using information incoming event has weight; And event delivery section part, event is generated, and provide a kind of generation that event is used for using the parameter. ;The 2015 of copyright KIPO submissions