The present invention provides an integrated management system for global marketing capable of marketing, operating, and managing domestic and/or overseas websites in an integrated manner, connecting consumers and sellers, doing promotion and providing content for products and services provided by the sellers by proxy, and accordingly reducing marketing costs and a method thereof. The system includes: an integrated database unit in which product data and content classified and inputted by a manager (seller) are stored; an API processing unit which provides the product data and content inputted by the manager to a plurality of linked channels to share the product data and content with the channels; a verification processing unit which verifies the registration feasibility of each linked channel through normalized verification rules set for each channel before the product data and content inputted by the manager are provided for the channels; a statistical processing unit which builds statistical data by generating statistics of data collected from the product data and content and provides the statistical data for a manager terminal; a compensation processing unit which calculates the amount of compensation including points and saved money by compensation type based on the statistical data from the statistical processing unit and provides the calculated amount for the statistical processing unit; and a payment processing unit which provides an electronic payment service for a user terminal which accesses a linked channel, requests and receives payment approval to a VAN, and processes the payment for a product or content.
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