An internet portal (8) comprises first and second portal entries (9, 10). The first portal entries (9) each comprise a product, the individualized users (4) of the internet portal (8) is offered for sale. The second portal entries (10) have with respect to a respective group of products, a editorial content on. The internet portal (8) increases from one of the individualized user (4) of the internet portal (8) for at least one of the second portal entries (10) a comment (c) against. The internet portal (8) evaluates the comment (c) of the individualized user (4) from. The internet portal (8) fits on the basis of the evaluation of the annotation (c) a the individualized user (4) is assigned to the user profile (12) to. The internet portal (8) determines on the basis of the user profile (12) for the individualized user (4) relevant products and offers the relevant products to the individualized user (4) on to purchase.
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