Aspects of the present disclosure describe systems and corresponding methods for providing interactive experiences via an engagement system to spectators currently attending or otherwise participating in an event being conducted at a venue. In various aspects, the engagement system may connect the event attendees and/or spectators in an integrated manner by allowing such users to engage in interactive experiences, such as socially connecting to other participants, executing consumer transactions, and/or engaging in various other interactive games, promotions, and/or activities corresponding to the event being conducted at the venue.
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