SYSTEM FOR PROVIDING USER-CUSTOMIZED ADVERTISEMENT ON BASIS OF SOUND SIGNAL OUTPUTTED FROM TV, METHOD FOR PROVIDING USER-CUSTOMIZED ADVERTISEMENT, AND COMPUTER-READABLE RECORDING MEDIUM FOR RECORDING MIM SERVICE PROGRAM

摘要

A method for providing a user-customized advertisement to a user who watches in front of a TV includes: recognizing, by a terminal of the user, a program ID included in audio signals outputted from the TV; selecting a customized advertisement for the user based on the program ID, user information, and/or an ID of a set-top box which is connected with the TV and outputs an image and a voice; and informing, by the terminal of the user, the user of the selected advertisement.