Method and apparatus for performing data mining based on user's searching behavior

摘要

A method of performing data mining based on a search action by a user is provided. According to one aspect of the present invention, there is provided a computer-readable recording medium storing a program causing a computer to function as: acquiring search action information of a plurality of users; and determining a financial entity corresponding to search actions of the plurality of users based on search action information of the plurality of users Further comprising a step of determining user attention level information corresponding to each confirmed financial entity based on a financial entity corresponding to each determined search action of the plurality of users Provide a method for doing. According to another aspect of the present invention, there is provided a computer-readable recording medium storing a program causing a computer to function as: acquiring search action information of a plurality of users; determining related characteristics of financial demands of a plurality of users based on search action information of the plurality of users; And dividing the plurality of users into a plurality of user groups each having a feature related to a corresponding financial demand, based on the determined relevant characteristics of the financial demand of the plurality of users, wherein the financial demand for each user group Further comprising the step of determining a corresponding financial entity for each user group by matching the relevant features of the plurality of financial entities with the entity features of the plurality of financial entities. Compared with the prior art, the present invention provides a financial entity that attracts attention of a user by data mining by a user's search act, provides financial institutions with financial entities that meet the user's demand, and accurate and objective Data support can be provided and users can be provided with financial entity information that meets actual demand.BACKGROUND OF THE INVENTION