Information related to a plurality of consumers can be collected from a plurality of electronic devices. Impact information is determined from a correlation between the related information and one or more items. The influence information can be used to identify one or more influencers. Information collected from the recent online behavior of the one or more influencers regarding one or more categories of items may be used to identify trends regarding one or more specific items of the one or more categories. it can. It is emphasized that this summary is provided in accordance with the rules required by the abstract so that researchers or other readers can quickly identify the subject matter of the technical disclosure. This summary is presented with the understanding that it will not be used to interpret or limit the scope or meaning of the claims. [Selection] Figure 1
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