The present invention while suppressing the communication load, device to exert appeal effect of the information relating to the content, to provide a method and a program. A delivery device has a generation unit, and a distribution unit. Generating unit, based on the first content according to the moving picture, to generate a second content of the file size is less moving than the first content. Delivery unit delivers the second content generated by the generation unit and the control information to the terminal apparatus 100. Then, control information, when an operation for selecting the second content being displayed by the terminal device 100 has been detected, to the delivery unit, and a request procedure for requesting distribution of the first content, the request procedure a first content to be distributed from the distribution apparatus in response to a request by, to execute a display control step of displaying in place of the second content to the terminal device 100.FIELD 1
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