GENERATING AND EXECUTING COMPUTER SYSTEM WORKFLOW ACTION ITEMS BASED UPON ANALYSIS OF CUSTOMER SOCIAL MEDIA ACTIVITY

摘要

Methods and apparatuses are described for generating and executing computer system workflow action items based upon analysis of customer social media activity. A social media processing engine receives social media activity data from each of a plurality of social media data sources and identifies a customer associated with the social media activity data. The social media processing engine selects a workflow action item based upon the portion of the social media activity data and retrieves customer profile data and customer account data for the workflow action item. The social media processing engine populates the workflow action item with the customer profile data and the customer account data and transmits the populated workflow action item to a workflow processing engine, which executes the populated workflow action item to transmit a workflow transaction request to an enterprise computing system that is responsive to the workflow action item.