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Systems and Methods for Gathering, Merging, and Returning Data Describing a Person from Data Aggregated from Multiple Remote Data Sources
Systems and Methods for Gathering, Merging, and Returning Data Describing a Person from Data Aggregated from Multiple Remote Data Sources
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机译:从多个远程数据源聚合的数据中收集,合并和返回描述一个人的数据的系统和方法
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摘要
Customer Insight (CI) systems in accordance with various embodiments of the invention gather information sets from multiple remote information sources and can merge the information sets to identify authoritative information describing the named entity. In several embodiments, the information sets and/or the authoritative information are identified using geographic location information associated with the information sets. In many embodiments, the CI systems identify relationship information within the merged information sets and use the relationship information to identify customers of businesses. Once identified, merged and/or authoritative information sets describing customers can be used to build customer lists, typical customer profiles, and best customer profiles. In addition, the CI system can utilize information describing customers to automatically generate advertising targeting data and online advertising campaigns.
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