MOBILE DEVICE USER INTERFACE WITH DYNAMIC ADVERTISING CONTROL INTERFACE AREA FOR INCENTIVIZING USER VIEWING OF ADVERTISEMENTS

摘要

A method of providing advertising on a mobile device is provided. The method provides an advertising control interface area as a top layer on an application interface layer of an application executing on the mobile device. The user launches full advertisements which generally consume more display space than the advertising control interface area by performing an advertising control interface area selection gesture. A user advertisement queue is dynamically updated as the user views full advertisements. Once the user views all of the advertisements in the queue, the advertisement control interface area is removed from the display for a selected period of time, providing full access to the entirety of the application interface area, which incentivizes mobile device users to view the full advertisements in their queue.