C2i (Consume to invest) Stock Ownership Program

摘要

The c2i (consume to invest) concept consists of allowing consumers to acquire stock in participating companies simply by purchasing goods and services from those companies. Instead of offering a certain percentage discount from their list prices, participating companies would offer customers a particular percentage of the list price to be credited back to the consumer's account in the form of shares in the participating company. Such a customer shareholder model should be extended to the existing loyalty and rewards programs many companies have already in place.;As our economy evolves and the labor marketplace consists increasingly of freelance workers, the corporate shareholder ownership program could be extended to freelancers. Instead of receiving all of their compensation from multiple ‘employers’ in cash, freelancers could choose to be paid by some corporations for which they perform work with stock in the relevant company.