A system and method for using large data sets to improve candidate analysis in social networking applications is disclosed. A social networking system stores member data for a plurality of members of a social networking system in a database. The social networking system receives a potential applicant information request from a computer system associated with a first education institution. In response to receiving a potential applicant information request from a computer system associated with the first education institution, the social networking system generates potential applicant data based, at least in part, on the stored member data in the database associated with the social networking system and transmits the generated potential applicant data to the computer system associated with the first education institution. The social networking system receives, associated with the first education institution, an applicant offer message intended for display to at least one member of the social networking system.
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