METHOD AND SYSTEM FOR DYNAMICALLY CREATING MICRONEIGHBORHOOD AUDIENCE SEGMENTS

摘要

A method for generating a micro-neighborhood of consumers includes: storing a plurality of account profiles, each profile including data related to a consumer including account data, a micro-neighborhood location identifier, and a plurality of transaction data entries, each entry being related to a payment transaction involving the related consumer and including transaction data; scoring each account profile stored in the account database by application of a scoring model to the transaction data included in one or more transaction data entries included in the respective account profile; and identifying a plurality of account profile groupings, each grouping including a subset of the plurality of account profiles identified based on the score for and micro-neighborhood location identifier included in each account profile included in the subset, wherein the subset of the plurality of account profiles included in each account profile grouping includes at least a predetermined number of account profiles.