METHOD AND SYSTEM FOR DETERMINING ON-LINE INFLUENCE IN SOCIAL MEDIA

摘要

Methods and system are provided for determining a topical influence value of the individual based on aggregated viral properties of tagged content citing the individual. A processor of a computer is used to match content within a web-site with a selected topic and to tag matching content to generate tagged content. Viral properties for the tagged content are extracted, and viral properties of the tagged content citing an individual in the tagged content are aggregated to form aggregated viral properties of the tagged content citing the individual. Based on the aggregated viral properties of the tagged content citing the individual, a topical influence value of the individual can be computed.