LOCALIZED MERCHANT SYSTEM WITH ALERTING TO INCOMING CUSTOMERS' VOLUNTARY DISCLOSURE

摘要

The present application provides new omni-channel marketing capabilities for merchants having physical store locations. When a customer walks up to the physical location, the salespeople are alerted to the customer's presence, and are given information on the customer's preferences—IF the customer has chosen to make that information available to this merchant, or to merchants of this kind. The nearest or most suitable salespeople are cued with the customer's picture and first name, and given information such as sizes, shopping purpose, and general preferences. This permits personalized service interactions to be launched very quickly, and can rapidly build high customer loyalty. The system architecture allows the customer to retain control over her own personal information, and thereby makes it safer for customers to share that information on a limited basis. Tying information to physical locations and authorized merchant users avoids many paths to leakage of personal information.