Systems and methods for providing games, challenges, and/or promotions to mobile devices are usable to provide incentives to customers. According to one embodiment, a system can be provided. The system can be operable to receive information, such as location information, associated with a mobile device; transmit content being associated with a location of a merchant to the mobile device; receive an event outcome indicator associated with the content; provide a promotional offer to the mobile device when the event outcome indicator matches a desired event outcome indicated by a third-party or the merchant; and process the reward or promotional offer associated with the event outcome indicator via interaction with a point of sale system.
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