METHOD AND SYSTEM FOR IDENTIFYING GEOGRAPHIC MARKETS FOR MERCHANT EXPANSION

摘要

A method and a system are provided for identifying geographic markets for merchant expansion. In particular, a method and a system are provided for identifying geographic markets for merchant expansion based on the geolocations of the purchasing and payment activities of payment card holders and/or geolocations of residence of the payment card holders. The method and system identify a merchant's best customers, build a look-alike model to the merchant's best customers (best prospect customers), and analyze the best prospect customers' spend at a zip code level to identify geolocations for merchant expansion. Predictive merchant expansion models are generated based on the geolocations of the purchasing and payment activities of the payment card holders and/or geolocations of residence of the payment card holders.