Discovery and Mobile device Characteristics based Advertising and Billing Framework

摘要

Methods and mobile devices enable adjusting an advertising rate charged to an advertiser for ad content presented by an advertising device. A presence of a mobile device in proximity to the advertising device may be detected. Information such as mobile device characteristics may be obtained from the mobile device indicative of a state of attentiveness of a user of the mobile device to the advertising device. The advertising rate charged to the advertiser for the ad content presented by the advertising device may be adjusted based on the obtained information indicative of the state of attentiveness of the user of the mobile device.