METHOD AND A SYSTEM FOR AUTOMATICALLY SELECTING AN INFLUENCER SUITABLE FOR ENDORSING A BRAND'S PRODUCT OR SERVICE

摘要

An advertising system for automatically selecting an influencer suitable for endorsing a brand's product or service is also disclosed. The advertising system is selectively in operative communication with one or more influencers and one or more brands. The advertising system comprises of an influencer data repository configured to store the data relating to a plurality of registered influencers and a brand data repository configured to store the data relating to a plurality of brand's offering product or service for endorsement. The advertising system further comprises of an advertising engine, selectively in operative communication with the influencer data repository, configured to select an influencer to endorse at least one product or service by an influencer-brand metric. The influencer-brand metric comprises a plurality of identifiers to automatically evaluate an influencer's awareness, appeal and relevance to a brand's image and their influence on consumer buying behavior.