ANALYTICS BASED ON SCALABLE HIERARCHICAL CATEGORIZATION OF WEB CONTENT

摘要

Various methods and systems for performing analytics based on hierarchical categorization of content are provided. Analytics can be performed using an index building workflow and a classification workflow. In the index building workflow, documents are received and analyzed to extract features from the documents. Hierarchical category paths can be identified for the features. The documents are indexed to support searching the documents for the hierarchical category paths. In the classification workflow, a query, that includes or references content, may be received and analyzed to extract features from the content. The features are executed against a search engine that returns search result documents associated with hierarchical category paths. The hierarchical category paths from the search result documents may be used to generate a topic model of the content associated with the query. The topic model, used for web analytics, includes scores for the hierarchical category paths and for enumerated category topics.