SELECTING ADVERTISEMENT CONTENT FOR SOCIAL NETWORKING SYSTEM USERS BASED ON TYPES OF LOCATION DATA ASSOCIATED WITH THE USERS

摘要

A social networking system determines whether an advertisement (“ad”) request is eligible for presentation to a user based on a physical location associated with the user and targeting criteria included in the ad request. Physical locations associated with the user are each associated with a location type, and the ad request's targeting criteria specifies a physical location and minimum measures of ad quality associated with various location types. If a physical location associated with the user satisfies the physical location specified by the targeting criteria, the social networking system identifies a minimum measure of ad quality associated with a location type of the physical location associated with the user by the targeting criteria. A measure of the user's affinity for advertisement content included in the ad request is determined and used along with the identified minimum measure of ad quality to determine if the user satisfies the targeting criteria.