System and method for creating and implementing scalable and effective surveys and testing methods with human interaction proof (HIP) capabilities

摘要

A system and method provide digital online surveys and testing using interactive multi-media content with an option to enable and disable Human Interaction Proof (HIP) capabilities. The system uses random interactivity with multi-media content as HIP validation and subsequently make the user take a test or online survey. The system associates successful completion of tests to rewards. The rewards are awarded by publishers or stakeholders wanting to conduct the survey or test or by third party affiliates that are part of the exchange connecting the content provider and the advertiser wishing to conduct the test, with the option to enable and disable HIP capabilities. The system segments such tests and surveys across demographics. The system captures analytics as part of HIP along with testing and survey results. Such combined analytics have demographics as different dimensions. The system uses haptic technology for HIP and to complete the test or survey.