Systems and/or methods for managing “show-rooming” practices

摘要

Certain exemplary embodiments relate to systems and/or methods for managing “show-rooming” practices of consumers, e.g., where consumers interact with a product at a sometimes convenient brick-and-mortar location, only to later purchase the product from a different (and typically online) provider. Distinct special offers (e.g., in the form of price adjustments) may be presented to potential show-rooming consumers, e.g., via a mobile device operated by those consumers. In certain exemplary embodiments, the distinct special offers may be generated based on, for example, pricing information gathered from competitors, rules specified by the brick-and-mortar location, characteristics or habits of a particular consumer using a particular device, recent trends, etc. The rate at which browsing consumers buy products for which they are presented with special offers, etc., may be monitored and fed back into the system, e.g., to help provide a more finely tuned special offer that helps preserve profit for the seller.