A system and method are provided for enabling user lifecycle management for individual users of media and network services offered by a telecommunications, cable or media provider. The method comprises providing a first component to create and maintain individual users and associated profile information, and mapping subscriptions or entitlements to those users via interfacing to underlying information technology systems. The method also comprises components to associate network service information to these users, in order to enable authorized, personalized and seamless access to multiple network services across multiple devices. The method is also used to enable new, one-to-one relationships between telecommunications, cable, and media operators and the consumers of their services.
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