A method of generating television Audience Measurement System (AMS) reports and a system executing the method are disclosed. The method comprises the steps of receiving a plurality of encoded report payloads from a plurality of client devices, storing the encoded report payloads in a database, transferring at least one encoded report payload from the database into randomly addressable memory (RAM), decoding the at least one encoded report payload in RAM, parsing the decoded data in RAM with at least one matching algorithm to determine the occurrence of events, compiling a database of parsed data, and generating an AMS report from the database of parsed data.
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