METHODS, APPARATUSES AND SYSTEMS FACILITATING SEAMLESS, VIRTUAL INTEGRATION OF ONLINE MEMBERSHIP MODELS AND SERVICES

摘要

Methods, apparatuses and systems facilitating integration of the functionalityassociated with a first on-line service entity (30) with the functionalityassociated with a second on-line service entity (50). Embodiments of thepresent invention allow a first on-line service entity (30) having its ownmembership model to efficiently collaborate with a second on-line serviceentity (50) to offer its users (60) the services of the second on-line serviceentity (50) in a seamless and consistently branded manner. One implementationobviates the need for synchronization of the membership models between thefirst and second on-line service entities (30, 50). One implementation allowsthe second on-line service entity (50) to provide services to the users (60)associated with the first on-line service entity (30) in a seamless mannerwithout the first on-line service entity (30) having to proxy the sessionbetween the second on-line service entity (50) and the users (60).