SYSTEM AND METHOD OF ANALYZING SOCIAL MEDIA TO PREDICT THE CHURN PROPENSITY OF AN INDIVIDUAL OR COMMUNITY OF CUSTOMERS

摘要

A system and method for mining social media signals and cues i) created by auser (forexample, a customer) and/or ii) to which the user is exposed (the "data"), andforprocessing that data as it relates to a service (including a fee orsubscription-basedservice), in order to predict the user's predisposition or likelihood toeither leave thesubscription or the service or reduce his/her engagement with the subscriptionor theservice.