Method for purchasing advertisement object based on logotional advertisement using movement of purview cursor area in mobile smart terminal

摘要

The present invention relates to a method of purchasing an advertisement object based on a sensory advertisement through movement of a range cursor area in a mobile smart terminal. According to a first aspect of the present invention, there is provided a mobile terminal, comprising: a first step of setting a range cursor area by a Purview cursor designation method among broadcast content images implemented on a touch screen; A second step of the mobile smart terminal detecting a moving coordinate signal changing from the center point of the range cursor area from the coordinate setting sensor and changing the setting for the range cursor area with the moving coordinates corresponding to the moving coordinate signal as the center point, ; A third step in which the mobile smart terminal is included in a range cursor area and transmits tag data of a selected advertisement object to a smart TV according to a user's selection of one of the advertisement objects implemented on the touch screen; A fourth step of requesting a link page matching the tag data of the selected advertisement object through the broadcast communication network to the smart TV and returning the request to the mobile smart terminal after requesting to the broadcast content server; And a fifth step of the mobile smart terminal implementing a link page through an address output window (w1) of the touch screen to make a purchase for an advertisement object; The present invention provides a method of emotional advertisement using a range cursor based on a mobile smart terminal. According to a second aspect of the present invention, there is provided a mobile communication terminal, comprising: a first step of setting a range cursor area by a Purview cursor designation method among broadcast content images implemented on a touch screen; The mobile smart terminal senses a movement coordinate signal that changes from a center point of the range cursor area by a series of input signals from the touch screen to the center point of the range cursor area by touching and dragging, A second step of changing a setting for a range cursor area with the movement coordinates as a center point; And the mobile smart terminal is included in a range cursor area set in the first step or the second step, and tag data of an advertisement object selected according to a user's selection of one of the advertisement objects implemented on the touch screen is displayed on a smart TV ; A fourth step of requesting a link page matching the tag data of the selected advertisement object through the broadcast communication network to the smart TV and returning the request to the mobile smart terminal after requesting to the broadcast content server; And a fifth step of the mobile smart terminal implementing a link page through an address output window (w1) of the touch screen to make a purchase for an advertisement object; The present invention provides a method of emotional advertisement using a range cursor based on a mobile smart terminal. Accordingly, by setting a range cursor area for a user interface screen area that the user is interested in on the broadcast content implemented in the mobile smart terminal possessed by the individual, and by receiving the advertisement information while moving the set range cursor area, It is possible to maximize the effect on the advertisement while allowing the user viewing through the mobile smart terminal to obtain desired advertisement information on the desired item, and also to provide a non-stop (None -stop). / RTI