PANEL SURVEY RESEARCH SYSTEM AND METHOD WITH RELIABILITY EVALUATON FOR PANEL

摘要

The present invention relates to a panel questionnaire system and method having a reliability evaluation function of a panel, which evaluates reliability of each panel based on a profile response result received from the panel and a questionnaire result created by the panel, A panel reliability evaluation system for providing reliability evaluation information; And a survey management system for limiting the number of times the survey request message is transmitted to the panel when the reliability of the panel is less than a reference value based on the reliability evaluation information of the panel. This can improve the accuracy and reliability of the survey results by assessing the reliability of the panels participating in the survey and providing opportunities to participate in the surveys based on the reliability of each panel.