Personal Action-Based Interest and Preference Analysis Method and System

摘要

The present invention relates to a personal behavior based preference analyzing system, and more particularly, to a personal behavior based preference analyzing system for analyzing interests and preference based on personal behavior based on transaction data transmitted through a wired / wireless communication network through an operator terminal, The system collects the transaction data in real time and collects data on the basis of the frequency of access to each product, purchase relatedness, Characterized by comprising a personal behavior based interest and preference analysis computer (server) based on the personal behavior based on the operator's web site specific connection location, .