The present invention describes the use of an aqueous UV curable ink jet printing ink wherein the ink is basic due to the presence of a tertiary amine and is a compound of Formula I or Formula IA: Of an acid functional photoinitiator, wherein R1, R2, R3, N, q, and y are as defined herein. This combination of a photoinitiator and a tertiary amine enables rapid low dose UV curing of an aqueous UV formulation using a UV LED light source.
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