To manage and provide guidance voice which is easy to use for both client and user while suppressing cost.SOLUTION: In the voice guide providing system 1, the management server 2 includes an item setting section 14 for setting an item 22 guided by the guide voice 32 in accordance with an instruction from the client apparatus 3 via communication of the network 5, A guide voice setting unit 15 for setting the guide voice 32 in association with the item 22, and a course setting unit 16 for setting a course 21 indicating the guiding order of the item 22. Also, from the user terminal 4 via the communication of the network 5 A guide service providing unit 17 for providing a guide service for reproducing the guide voice 32 in response to a request from the user. The guide service providing unit 17 provides to the user terminal 4 a guide service capable of reproducing the guide voice 32 linked to each item 22 according to the guiding order of the course 21 selected by the user terminal 4.(FIG.
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