Sales promotion support system, sales promotion support method, and sales promotion support program

摘要

A user identification unit 104 that identifies a changing user who is a user whose behavior has changed from among users of a community site that has taken up the merchandise target product as a theme, and the changing user reacts as a comment responder on the community site The comment information extracting unit 105 that extracts the comment information, the target user extracting unit 106 that extracts a general user having attribute information similar to the attribute information of the changed user as a target user, and the extracted target user, A comment information providing unit 107 that provides the extracted comment information to the target user, and extracts a general user whose attribute is similar to that of the user who has changed the action under the influence of the comment information as the target user. To target users And by, to be able to further improve the sales promotion effect for the target product.