SYSTEM AND METHOD FOR SEGMENTING CUSTOMERS WITH MIXED ATTRIBUTE TYPES USING A TARGETED CLUSTERING APPROACH

摘要

Systems, methods, and other embodiments are disclosed that are configured to segment customers using mixed attribute types. In one embodiment, a computerized data structure is read. The computerized data structure has numerical demographic attribute data, categorical demographic attribute data, and target attribute data that is associated with customers and is stored in a computerized memory. The numerical demographic attribute data and the categorical demographic attribute data are converted to a same numerical scale, based at least in part on the target attribute data, to form congruent attribute data in a format that is compatible with performing a cluster analysis on the congruent attribute data. The cluster analysis is performed on the congruent attribute data to generate segmented customer data representing a segmentation of the customers. The segmented customer data may be used to control at least one enterprise function performed by a computerized management system.