SYSTEM AND METHOD FOR ENHANCING AN ONLINE SHOPPING EXPERIENCE BY CAPTURING THE PRODUCT IDENTIFIER

摘要

The present invention relates to a system and method for enhancing an online shopping experience by capturing and advertising a Quick Response (QR) code of the product. Products of the registered retailers are maintained in a repository along with the generated QR code and the generated QR code can be advertised on various marketing media. Further, the consumers can scan the advertised QR code or search for the product in the inventory database using a client application and purchase the product online through the online shopping platform. Further, the method handles the payment related aspect of the initiated transaction through the online payment system by adopting a security measure.