In an embodiment, a method includes receiving data indicative of an Internet browsing session of a user. The data includes an identification of a product webpage that the user visited during the Internet browsing session and a first timestamp indicating a time associated with the user's Internet browsing session. The method further includes accessing a show database storing identities of a plurality of products shown on one or more television shows and a plurality of timestamps. The method further includes determining whether the Internet browsing session of the user is attributable to the user viewing one of the television shows by comparing the data indicative of the Internet browsing session of the user with the show database storing identities of the plurality of products shown on the television shows and the plurality of timestamps.
展开▼
