Technologies are described herein for providing intelligent identification of multidimensional insights from staged process data. In some configurations, the techniques described herein obtain process data defining a multistage process and attributes relating to individual stages of the process. Configurations analyze the process data to identify the attributes characterizing at least one conversion between individual stages. For example, attributes associated with users interacting with a retail site may be identified. The attributes can include any activity or characteristic such as a user's location, age, length of time on a site, etc. The attributes define classifications that provide insights into target areas. Techniques disclosed herein also involve the generation of output data defining the one or more attributes associated with at least one stage and/or conversion of the process. Graphical elements representing the attributes may be displayed in proximity to graphical representations of relevant stages of the process.
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