首页> 外国专利> FORECASTING CUSTOMER CHANNEL CHOICE USING CROSS-CHANNEL LOYALTY

FORECASTING CUSTOMER CHANNEL CHOICE USING CROSS-CHANNEL LOYALTY

机译:使用跨渠道忠诚度预测客户渠道选择

摘要

Systems, methods, and other embodiments associated with forecasting customer channel choice using cross-channel loyalty are described. In one embodiment, a method includes accessing historical values for each of one or more loyalty variables for respective customers. The method also includes determining respective loyalty variable predictors for each of the one or more loyalty variables for each customer based on the historical values. In response to a trigger event associated with a given customer, the loyalty variable predictors for the customer are used to estimate a present value of each of the one or more loyalty variables for the customer. The present value of each of the loyalty variables is input to a forecast model that calculates, for each channel, a probability that the customer will make a purchase using the channel. The purchase probabilities are provided for use in selecting a marketing message for the customer.
机译:描述了与使用跨渠道忠诚度来预测客户渠道选择相关的系统,方法和其他实施例。在一个实施例中,一种方法包括访问相应顾客的一个或多个忠诚度变量中的每一个的历史值。该方法还包括基于历史值为每个顾客确定一个或多个忠诚度变量中的每个的各自的忠诚度变量预测器。响应于与给定客户相关联的触发事件,用于该客户的忠诚度变量预测变量用于估计该客户的一个或多个忠诚度变量中的每个的现值。每个忠诚度变量的当前值输入到预测模型,该模型为每个渠道计算客户使用渠道进行购买的概率。提供购买概率以用于为客户选择营销消息。

著录项

  • 公开/公告号US2017068962A1

    专利类型

  • 公开/公告日2017-03-09

    原文格式PDF

  • 申请/专利权人 ORACLE INTERNATIONAL CORPORATION;

    申请/专利号US201514845792

  • 发明设计人 KIRAN V. PANCHAMGAM;SU-MING WU;

    申请日2015-09-04

  • 分类号G06Q30;G06Q30/02;

  • 国家 US

  • 入库时间 2022-08-21 13:46:31

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