SYSTEM FOR TRACKING DONOR INFLUENCE IN CHARITABLE TRANSACTIONS

摘要

A system for tracking donor influence in a charitable fundraising campaign by generating unique URLs in response to a fundraising transaction, and associating web page metadata with donors in a transaction database is described. Embodiments of the present disclosure provide a system for generating unique links for online donation forms containing embedded GUIDs, and provisioning GUID data to a transaction database to track the relationships between donors across database nodes, and calculate an aggregate impact of a referring donor's online link sharing efforts across a network.