A launching mechanism for context based menus is provided. A launcher indicator may be provided at a fixed or dynamic location on a user interface enabling a user to activate a context based menu through a variety of touch or gesture actions, as well as keyboard, mouse, or similar device inputs, directly related to the indicator or through inference from an action on the displayed content such as selection of a portion of the content. The launcher indicator may provide contextual information such as a type of available context based menu and appear/disappear in an animated fashion. Location of the indicator may also be dynamically adjusted based on selected content, user action location (i.e., location of a touch), available display area, and so on. Upon activation of the menu, the launcher indicator may disappear or be displayed at a center of the context based menu.
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