Methods, systems, and apparatus for using ant theory to personalize a workflow are described. One or more path segments in a data structure that represents a workflow may be identified, the one or more path segments corresponding to a path traversed by a user. A weight associated with each of the identified one or more path segments in the data structure may be increased. One or more weights in the data structure associated with a plurality of path segments may be decreased based on a temporal decay rate. A guidance activity that directs a user to a more heavily weighted path at a workflow decision point may be established.
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