Notifications are managed in a unified notification platform that receives messages from disparate services, formats, and protocols, and with disparate attributes and meta-attributes. The unified notification platform provides for user defined meta-attributes to allow rapid classification of incoming messages accordingly to user relationships to message senders, including family, friends and co-workers. Incoming messages are received by a message queue component, serialized and prioritized according to a rules engine. Various user interfaces provide views and reports on the serialized messages. In particular a non-modal notification pop-up is disclosed. The unified notification platform exposes an application programming interface provides automatable and remotable programmatic access for application developers.
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