Systems and methods to determine demographic attributes of pedestrians in a retail environment are presented. In some examples, media content is selected for presentation to one or more pedestrians based on the determined demographic attributes. In a further example, the media content is interactive, and a response is received from the pedestrian indicating recognition of the interactive media content and an identity of the pedestrian. In some examples, the demographic attributes of a group of pedestrians passing a particular location are aggregated to determine a demographic profile of a pedestrian traffic flow. In some other examples, demographic attributes of pedestrians are derived from biometric responses to a media presentation. Based on the location and duration of visual attention to the media presentation, a demographic attribute of the pedestrian is determined.
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