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System and method for controlling real-time bidding for online advertisements
System and method for controlling real-time bidding for online advertisements
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机译:在线广告实时出价控制系统及方法
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摘要
A method and system for controlling real-time bidding for online advertisements is disclosed. According to one embodiment, a computer-implemented method comprises receiving a real-time bidding (RTB) request from a bidder. The RTB request contains a campaign target. An online advertisement campaign corresponding to the RTB request is placed. Campaign performance data is received from an impression server and/or an event server. The campaign performance data is compared to the campaign target. Based on the result of comparison, it is determined whether to enable or disable the online advertisement campaign.
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