A SYSTEM AND A METHOD OF FORECASTING ACTIONS OF VIEWERS VIEWING ADVERTISEMENTS

摘要

A system and a method of forecasting actions of viewers viewing advertisements is disclosed. At first, at least two advertisement banners are displayed on a display device. Each advertisement banner is associated with a service provider. The at least two advertisement banners are displayed in sequence, or simultaneously in portions of the display device independently. After displaying, interest and contextual information of viewers viewing each advertisement banner are captured. Based on the contextual information and the interest of the viewers, a behaviour pattern of the viewers is observed. Subsequently, actions of the viewers are forecasted based on the interest, the contextual information, and the behaviour pattern. Further, a schedule of displaying the advertisement banners is customized dynamically based on the interest and the contextual information captured to engage the viewers.