INFERRING USER-SPECIFIC LOCATION SEMANTICS FROM USER DATA

摘要

Determining semantics for locations based on user data such as user activities and/or user communications. The user data is captured and analyzed to identify keywords including locations. Location data describing the locations is obtained and associated with the user and keywords. The associations represent user context for the locations. The associations are used to deliver services and/or products to the user at various times such as when user approaches or enters a particular location.