CUSTOMER ACQUISITION ASSISTANCE METHOD, CUSTOMER ACQUISITION ASSISTANCE SYSTEM, AND COMPUTER PROGRAM FOR ASSISTING CUSTOMER ACQUISITION

摘要

According to the present invention, in order to assist acquisition of actual customers by enabling sufficient increase in business efficiency, business effectiveness, and customer satisfaction, by adopting an appropriate business approach for each potential customer, a server device (10) electronically connected to a customer device (20) for a customer via a network (N) displays, as a customer acquisition screen regarding a service to be provided to the customer, an information input screen to be used by the customer for inputting information relating to the customer, and estimates or evaluates characteristics of the customer on the basis of the information inputted by the customer and/or information relevant to the inputted information, and determines, on the basis of the estimation or evaluation outcome, at least one aspect among: a screen to be displayed on the customer device (20), a document to be presented to the customer, and a method for contacting the customer.