METHOD FOR COLLECTING DATA ABOUT DESTINATION-BASED ADVERTISEMENT PUSHING TECHNOLOGY, AND PUSHING SYSTEM

摘要

A method for collecting data about a destination-based advertisement pushing technology, and a pushing system, relating to the field of navigation. The method comprises: recording matching relationships between location areas on a map and advertisements (S100); detecting an area where a destination inputted by a user is located (S102); and obtaining information about an advertisement by means of matching according to the area where the destination inputted by the user is located, pushing, to the user, the advertisement within the area where the destination is located, and sending technology use data to a data collection end preset by the manufacturer (S103). By recording an area where a destination inputted by a user is located to obtain, by means of matching, an advertisement corresponding to the area, and pushing, to the user, the advertisement within the area where the destination is located, the present invention implements more precise advertisement placement, and also enables the user to obtain consumption information around the destination more quickly. Moreover, by means of timely feedback after the use of the technology, the present invention facilitates timely and effective acquisition of use information of the related technology by the manufacturer.